In addition to this average fare advantage, easyJet's highly dynamic revenue management system . [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Efficiency-driven operational model ( tutto quello che c e scritto sotto) London airport is up for sale after airlines scrap flights The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. This problem has been solved! For example, a stakeholder can be the owner or even the shareholder. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. THREATS [22], EasyJet's aircraft cabins are configured in a single class, high density layout. London Gatwick Airport. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. EASYJET PLC : Shareholders Board Members Managers and Company Profile Easyjet stakeholders. We are a low-cost European point-to-point airline. Lets take a closer look at, Premium Who are EasyJet stakeholders? Southwest Airlines 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Competition Employees - they want to be . To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Being competitive means the ability to withstand the market demand, ability . TABLE OF CONTENTS [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. European Countries Collaboration and good relationship making EU politically stable. [94], EasyJet has a reward miles sharing agreement with Emirates. Strategic management, Stakeholders This cookie is set by GDPR Cookie Consent plugin. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. [85], EasyJet serves 136 destinations (as of February 2019). DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. EasyJet goes to shareholders for more cash after rebuffing takeover Practical Legal Skills R. Hyams, S. Campbell. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Easyjet Plc. They contracted to buy 12 brand new 737s from Boeing in 1997. The airline's loyalty programme is called Flight Club. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. The marketing decisions of the industry are to an extent based on political decisions. The 10 Types of Stakeholders That You Meet in Business The airline's monthly inflight magazine is called The Traveller. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium EasyJet: Making Travel Easy and Affordable Business Model Analysis [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. 342. 3.7.2 Managing, Premium The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. The company sells its own tickets directly to the user trough the Internet, Premium Marketing May / 15 2013. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Premium Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Business ethics Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. 5. US Airways. INTRODUCTION It has 29 bases across Europe, the largest being Gatwick. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Germany 2008 2007 Change. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: 1 Brief history of Easyjet 3 but lacking of traditional service. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Investors - easyJet plc EasyJet - Wikipedia Customers - they would want cheap flights that are comfortable and safe. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. EasyJet endeavours to respect the principles of the ILO . Government guidance and assistance available to travel and tourism businesses. Low-cost carrier The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Ryanair EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Stakeholder theory. In terms of cost leadership, easyJet takes the second position after Ryan. British Airways Originally . WJEC Level 3 Applied Certificate and Diploma Criminology C.A. But its time that we took responsibility for the effect flying has on the environment. M1- Assess the relationship and communication with stakeholders of two [16] They later closed three of their bases. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Shareholder [62] However, there has been few announcements on the project since then. The level of stakeholders depends on the political economic and social environment. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Introduction [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. A business is found to be polluting a local river. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Collect and evaluate economic factors which might influence EasyJet general business environment. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Lorem ipsum dolor sit amet, consectetur. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Return on capital, Premium They can consist of e-tickets, online booking and travel services. EasyJet Strategy in Change Management | Business Paper Example Branding 11 4 How does easyJet affect the environment? Shareholders . Brief Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. What are various methods available for deploying a Windows application? Introduction Table of Content Strategic management Airline, Impacts of Tourism Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. 1. Management All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Airline, MARKETING RESEARH PROJECT Easyjet Plc PESTEL Analysis - Case48 Competition [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Most EasyJet Topics to Write about. KLM In April 1998 EasyJet went online. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Answer (1 of 4): A number of these stakeholders can be Identified. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. "Stakeholders of easyjet" Essays and Research Papers. 3 Marketing Mix (7Ps) 4 Introduction Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Future expansion 12 (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. EasyJet The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). EasyJet has a unique geographical location because it was born in England. Staffing and recruiting 10 It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million In addition, Marketing Analysis of easyJet 3.1 Price 4 Charitable organization 3.1.1 Price List 4 Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS The two organisations I will be looking at are Tesco and Macmillan. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Political Factors EasyJet derives the most from the perceived quality. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Airline [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Management Solved Explore the key stakeholders of EasyJet and map in | Chegg.com Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. 4.1.1. Low-cost carrier I have found this less to be the case with easyJet, and most of the . Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. As a result the low-cost airlines (LCA) are flourished. Easyjet stakeholders. The authors' study argues that the social . The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Airline Pressure groups and government. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Stakeholder EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. What are three ways that railroads affected the economy? A2 US Government and Politics A.J. Powerful Essays. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. 3.5 Process 9 [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Global Politics A. Heywood. Who are EasyJet stakeholders? - Heimduo [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Since its launch the site had taken more than 800000 bookings by March 2000. Name: Doancan Yksel Modern aircraft fleet with unparalleled network. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. Background 3 EasyJet Marketing and Management in the Airline Industry - BohatALA [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. 1. A shareholder, though, is someone who has invested in a corporation. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Carbon dioxide, organization. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Case Study easyJets $500 Million Gamble The company has clearly identiable operational and marketing, Premium